CRM Enrichment
Fill missing names, roles, companies and industries across your CRM without manual research.
Email identity · 1,000 credits per lookup · no monthly fee
How it works
One call, structured answer
CRM Enrichment runs on the email identity lookup at 1,000 credits per lookup. Same API key, same JSON shape as every other Encrata lookup.
- A match on 99.86% of addresses, near-zero dead lookups
- Every field is labelled found or not found, so you never guess what to trust
- Ask only for the fields you need with the fields parameter
- One API call replaces minutes of manual research per contact
Backfill by value, then keep up
Backfill in batches ordered by value: open opportunities first, then active accounts, then the long tail. Write enrichment into dedicated fields rather than overwriting rep-entered data, and record the found/not-found status per field so nobody mistakes absence for fact. The bulk identity jobs endpoint processes lists up to 100,000 addresses per job.
Reports across the whole database
Once the backfill lands, previously impossible reports become routine: pipeline by industry, win rate by company size, coverage by territory, computed across the whole database instead of the researched fraction. Keep it durable by enriching at entry from then on; a one-time backfill without an ongoing policy is clean data with an expiry date.