Inbound lead routing
Route new conversions to the right rep based on firmographics and buying signals.
Use-case advisor
Advisor readyAsk how inbound lead routing should work for your exact product, data and team.
What this use case means
Inbound lead routing uses company and person enrichment to decide, in real time, which rep or team should own a new conversion - instead of round-robin guesswork.
When to use it
- Use it when inbound volume is high enough that manual assignment slows down first response and leads go cold.
- Manual review is slow because the useful signals live across Company, Email and related sources.
- Your team needs structured JSON that can feed a CRM, risk queue, SOC case, support tool, warehouse or AI agent.
How Encrata powers it
01
Capture the identifier
Receive the new lead via form or webhook.
02
Run the lookup stack
Enrich the email and domain into firmographics (size, industry, region).
03
Score the result
Match the profile to a territory or segment rule.
04
Send it downstream
Assign the owner and notify them through your CRM or Slack.
Implementation shape
Example payloadPOST /api/agent/company
{ "use_case": "inbound-lead-routing", "input": { "company": "example_company", "email": "example_email" }, "fields_to_watch": [ "legal name", "website", "headquarters", "email validity", "full name", "role" ], "action": "which rep owns it"}