Form Identification
Identify who's behind demo and contact form submissions, so sales knows which leads to chase first.
Email identity · 1,000 credits per lookup · no monthly fee
How it works
One call, structured answer
Form Identification runs on the email identity lookup at 1,000 credits per lookup. Same API key, same JSON shape as every other Encrata lookup.
- A match on 99.86% of addresses, near-zero dead lookups
- Every field is labelled found or not found, so you never guess what to trust
- Ask only for the fields you need with the fields parameter
- One API call replaces minutes of manual research per contact
Route on facts, not form fields
Fire the lookup from the form's submission handler and route on what returns: seniority and company size map to lead tiers, and each tier has a routing rule. The profile lands in the CRM before the SDR sees the lead, so triage happens on facts. Keep a fallback tier for addresses that resolve thin, a sparse profile on a corporate domain is still worth a human look.
Speed to lead moves first
Speed-to-lead is the metric that moves: when routing is automatic and informed, the high-value demo request gets a calendar link in minutes instead of sitting in a queue behind twenty students. Teams also find their form conversion improves indirectly, once enrichment fills the firmographic fields, you can delete them from the form itself and ask only for the email.