CRM Hygiene
Verify existing customer and prospect records on a schedule, so your CRM stays clean as it grows.
Email validity · 1 credit per lookup · no monthly fee
How it works
One call, structured answer
CRM Hygiene runs on the email validity lookup at 1 credit per lookup. Same API key, same JSON shape as every other Encrata lookup.
- Answers come from the mail server itself, not a guess from patterns
- Disposable and throwaway domains are flagged before they cost you anything
- 1 credit per check, cheap enough to run on every address you touch
- Cached results are free, so repeated checks never double-charge
Verification as a scheduled job
Run verification as a scheduled job against records that matter: open opportunities weekly, the active database monthly, the archive quarterly. Store the verdict and checked_at timestamp on the contact record itself, so reps and automations can filter by freshness, 'verified in the last 90 days' becomes a segment you can trust.
Automation you can trust
The compounding benefit is automation confidence. Once every record carries a recent validity verdict, you can safely automate sequences, routing and scoring on top of the CRM without a human sanity-checking addresses first. Data teams also stop arguing about whose numbers are right, the verdicts are ground truth from the mail server, not opinion.